Wellness Industry in India

INTRODUCTION In India, a country where traditional medicinal and wellness practices equivalent Ayurveda and yoga have promoted the idea of mental and physical wellbeing since ancient times, a new concept of health is uphill. No hourlong limited to health, nutrition and relaxation, the new multi-dimensional definition of wellness encompasses the individuals thirst for social acceptance, exclusivity and collective welf be. WELLNESS INDUSTRY The 2009 FICCI-Ernst & early (EY) Wellness Exploring the Untapped Potential report classifies the Indian wellness patience into two segments wellness run and wellness products.Expected to grow dramatically in the succeeding(prenominal) years, both the segments offer great opportunities to wellness providers. At the end of 2008, the everywhereall sedulousness was estimated at round INR 27. 000 crore (EUR 4. 05 billion1), of which INR 11. 000 crore (EUR 1. 65 billion) represented by the services segment and the rest by the products segment . WELLNESS INDUSTRY coat AND SEGMENTATION (EUR billion) 1,65 41% Wellness Products Wellness Services 2,4 59% Source Ernst & Young and FICCI check to the study, the wellness constancy has the potential to sustain a compound annual growth rate of more than 14% public treasury 2012, with the wellness services food market expected to witness an annual growth of approximately 3035% till 2014. 1 The conversion rate utilized in this report is 1 INR = 0. 015 EUR. WELLNESS INDUSTRY PROJECTIONS (EUR billion) 7,00 6,00 6,00 5,00 4,05 4,00 3,00 2,19 2,00 1,00 2009 2010E 2011E 2012E Source Ernst & Young and FICCI 5,26 4,62 3,84 2,90 1,65 Wellness Industry Wellness Services Geographically, South India is much ahead in terms of wellness, with an total of 34. wellness centers per 100. 000 households, compared with 13. 6 for the North, 12 for the West and 10. 1 in the East. AVERAGE NUMBER OF WELLNESS CENTERS IN INDIA 0 South North West East 13,6 12 10,1 Source Ernst & Young and FICCI 5 10 15 20 25 30 35 34,4 40 The report depicts the overall wellness industry as highly unorganized, with the organized firmament limited to less than 50 percent of the industry. The industrys disorganization and fragmentation open further opportunities for worldwide wellness players to capture a large pct of the market.Wellness services From massages to cardio sessions, from steam baths to ago puncture, from slimming programs to beauty treatments, the wellness services segment includes all the facilities, centers and in world-wide domestic and international players which offer Indian customers wellness solutions. Recent trends in the wellness services sector Spas As per the FICCI-EY study, rejuvenation services including spas, alternative therapies, Ayurveda treatments and beauty services is expected to witness a 30 percent growth till 2014.In its 2009 report, SpaFinder Inc. counted over 2. 300 spas operating in India, with over 700 to open by 2012 and generating revenues for approximat ely EUR 264 million annually. NUMBER OF SPAS IN INDIA (PROJECTION) 3500 3000 2500 2000 1500 1000 500 0 2009 Source SpaFinder Inc. + 700 spas 3000 2300 2012 A plain trend visible in the Indian wellness market is the opening of spas in the mid-price category. No longer exclusivity of 5-stars hotel guests, standalone spas with a more affordable price-value equation are filling a gap that was missing in the market2.Gyms Assessed at around INR 500 crore (EUR 75 million) in 2009, the gym market in India is quickly developing. As per the FICCI-EY study, fitness services comprising gyms and slimming centers will grow by more than 25 percent till 2014. According to the consultancy firm Deloitte and the US-based International Health, Racquet & Sportsclub Association, the number of people using health clubs in India currently stands at 0. 23 million. Of this, experts say 40 percent are women3. HEALTH CLUB USERS PENETRATION RATE 2 3Wellness industry unaffected by recession, liveMint, The Wal l road Journal, Jun 14, 2009. Gym becoming social networking hub, The Economic Times, Aug 14, 2009. 0,0% US Australia New Zealand Singapore Hong Kong India 0,4% 5,0% 10,0% 15,0% 20,0% 17,0% 12,4% 10,8% 6,5% 3,9% Source Deloitte & International Health, Racquet & Sportclub Association The still low penetration rate, feature with the success of the fitness reality show Biggest Loser Jeetega, which featured gym equipment of the Italian manufacturer Technogym SpA,suggests in that location is still plenty of room for new centers to open in India.Hotels and restaurant A further trend, emerging as a consequence of the significant number of lifestyle diseases which affects the country India accounts for 60% of ball-shaped cardiac illnesses and has over 50 million diabetics is the emergence of hotels as health destinations, offering special menus and fitness programs4. umpteen restaurants are also starting to propose their health-conscious customers special menus. Main international an d national players of the wellness services sectorOverall, more than 15 international players in the wellness product and service space have entered India in the recent past and are aggressively expanding in the country. Just to name one, the US-based largest international gym set up in the world, Golds Gym has opened 48 gyms since its arrival in India in 2002. This increase competition from multinationals has compelled national players including Reliance, Dabur, Manipal Group of Companies, Dr. Batras, Kaya Health Clinic to strengthen and speed up their market expansion strategies.To gestate the growth, after Talwalkars one of the leading gym chains in India, with over 100 branches across 50 cities in the country, and over 100. 000 members and Birla Pacific Spa, also the health wish and beauty treatment provider Goodwill Hospitals, the medicine retail chain Apollo Pharmacy, the diagnostics chain Super Religare Laboratories and the eye care firm VasanEyecare are cookery to go public in the next 12 months5. 4 Wellness on the menu, liveMint, The Wall Street Journal, Jul 29, 2011. 5After Birla Pacific Spa and Talwalkars niche beauty and wellness companies planning for IPO, The Economic Times, Aug 25, 2011.While substandard facilities and a need of qualified staff still characterize the domestic wellness scene, this unsatisfying picture opens further opportunities to international players, which will bring to India their sets of standards of procedures and training programs. Wellness products Including various types of modified foods (e. g. , fat free, low calories, energetic, reinforcing), oils, supplements, integrators, and personal care products, wellness products are gaining more and more space in Indians purchase basket.No longer limited to antifertility or supportive nutrition, the wellness product portfolio reflects a mix of indulgence, invigoration and narcissism6. Health and wellness foods market Tata Strategic Management Group (TSMG) has estimate d theIndian health and wellness foods market being worth INR 10. 150 crore(EUR1. 52 billion) in 2009, with the potential of rising at a compounded annual growth rate of 32. 5 percent to INR 55. 000crore (EUR 8. 24 billion) by 2015. 6 Impulse and Lifestyle Products Define the FMCG Future in India, Roosevelt Dsouza, Executive Director, The Nielsen Company, March 4, 2011.HEALTH AND WELLNESS FOODS PROJECTION (EUR billion) 9,00 8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 2009 2010E 2011E 2012E 2013E 2014E 2015E Source TSMG 8,24 + 32. 5% 4,69 3,54 2,67 1,52 2,01 6,21 To capture the growing demand, food brands are in a race to launch new products. Himalaya Internationals natural fruit yoghurt, Parle Productss baked chips, Amuls range of functional products (including energy drinks, probiotic ice-creams, probiotic lassi and curd, high calcium milk and reduced flavour butter), Frito Lays trans-fat and MSG free products, ITC Foods low cholesterol products, gut proficient foods are just few exam ples7.Sugar-free products With diabetes change magnitude at an alarming rate the number of people with diabetes was over 45 million in 2010 and is expected to rise to 69. 9 million by 2015 , obesity, hypertension and otherwise lifestyle-related disorders, sugar-free product variants are gaining more space on the retail shelves. While Indians have begun to show a liking to sugar-free products, sugar substitutes (often referred to as sweeteners) do not receive the same welcome.In fact, sweeteners are not yet considered a low-calorie sugar substitute, but a product for people suffering of lifestyle diseases8. Nutraceuticals market at bottom the wellness products segment, the nutraceuticals market merger of the words nutrition and pharmaceutical indicating functional foods, beverages and dietary supplements which provide health and medical benefits is expected to grow exponentially. The 2009 FICCI-EY Nutraceuticals Critical supplement for building a healthy India estimated the ma rket to be around INR 44 billion (representing one 7 8Insights on Indian market, NutriConnect, 2009. Sweet equilibrium, Progressive Grocer, declination 2010. percent of the global INR 5. 148 billion nutraceutical market), growing by an annual 18 percent since 2006, much immediate than the global 7 percentaverage. INDIAS NUTRACEUTICAL GLOBAL MARKET SHARE AND SEGMENTATION Rest of EU 6% Switzerland 3% Italy 3% UK 2% France 6% Germany 5% Japan 22% 14% Others 9% US 36% Functional foods Rest of Asia 7% Functional beverages India 1% Dietary supplements Source Ernst & Young and FICCI 2% 54% Source Frost & Sullivan, Cygnus Growth drivers are ? ? the increasing affluence of working world with changing lifestyles the reduced affordability of sickness related expenditures (with the Out-ofpocket expenditure constituting 64 percent of healthcare expenditures in India against the global average of 18 percent and the average cost of in-patient treatment doubled in the decade 1995-20059) the i ncreasing awareness and media penetration Andthe increased accessibility to such roducts, cod to the emergence of new distribution channels. ? ? Moreover, due to their high prices compared to conventional foods, the lack of credibility of their benefits among costumers, and the not-yet-implemented regulatory framework, the latent market for nutraceutical products is estimated to be two to quaternary times the existing market size. CONCLUSIONSIn India, a new multi-dimensional definition of wellness is emerging, encompassing the individuals desire for social acceptance, exclusivity and collective welfare. Be it in the services or product sector, the wellness industry in India is showing bright opportunities to wellness providers, especially international players. 9 WHO statistical information system, 2008.