Celebrity vs. Ordinary People Phenomenon Essay Example | Topics and Well Written Essays - 1250 words

Celebrity vs. Ordinary People Phenomenon - Essay ExampleAccording to Franklin (1997), who has introduced such definition as newszak, there is a salient change in journalisms priorities that plenty be explained with freelancing and unassured working conditions of reporters. It has been found that to attract as many viewers and readers as possible in exitingly competitive environment, journalists use tricky method of raising peoples interest with a swear out of celebrities lives. They prefer divulge news in a soft manner due to the dominant moorage of sensationalism in peoples perception tendency. People start to value more the news about entertainment sphere than some actions and events with world-wide significance. Therefore, by its level of popularity public service media gradually starts to exceed coverage of political, economic and social news of the world. Due to Rojek (2001), there are three major complect historical facts that have managed to intensify implementation of celebrity phenomenon in media, such as social democratization, drowse off of organized religion, and increase of influence of goods and services in day-to-day persons activity. Numerous authors arrogate that modern society is affected by so called pseudo-events that demonstrate the obliteration between reality and ideate (Rojek 2001). However, this peculiarity draws audiences attention managing to propagandize role models and considerably enhance rating of straightforward TV show or magazine. Investigating consumers behavior on the market of goods and services, it has been noticed that forthwith potential customers are more informed than several years ago, that is why it is hard to impress or fascinate... Famous people have managed to occupy every sphere of our life. Giles states that fame should be considered more as a process than current status, which can benefit every disputed sphere. People are still considered to be inferiors in media business. Hence, today reporters div ulge only that news which authorities need to disclose, otherwise, some serious facts can be secretly hidden from audience if this information somehow is adequate to damage influential people. establishment uses media for being able to influence and manipulate people meanwhile, ordinary people naively accept it as a fair surge of democratization. Access of common people to media has commercial ground, because giving people prospect to be closer to the process of news creation makes friendly atmosphere and relationship between population and authorities and helps government to eradicate unnecessary opinion within mass and lobby individuals to follow entitle principles. In opinion of different authors, modern journalism suffers from crisis of legitimacy. Therefore, it is recommended to create explanatory journalism with opinions and multi-perspective news (Allan, 2011, p. 264). In addition, it is urgent to provide new methods of peoples participation in states life, because as Tu rner (2010, p. 72) claims ordinary people phenomenon is just another exclusively economic method that is not able to democratize society the way it can be falsely assumed. For enhancing democratic level of the country, more foundation measures should be implemented.