Strategy and Positioning Paper Essay Example | Topics and Well Written Essays - 500 words

Strategy and Positioning Paper - Essay Example The all-new Samsung Galaxy Edge is a very interesting product that will allows users to enjoy quick accessibility to their favorite applications and icons. It is a mobile phone with the latest technology of curved screen that has not yet been used by the company’s biggest competitor i.e. Apple Inc. The users of this new model of Samsung will be able to watch videos and other media on their screens and at the same time received notifications on their curved screens without any interruptions. The phone is android based and will come with the latest version of the operating system. It is powered by high-speed processor and has all features those other models of Samsung offer. It is also compatible with Samsung Gear (Samsung, 2014). The geographic reach of Samsung remains huge in terms of sales. The Samsung Galaxy Edge has been designed with the efficiency that allows everyone to use regardless of the region where it is marketed. The software demand of the gadget is global. It is due to this reason that the approach to sell the product will be diversified in terms of region. It should be noted that two-third of the US population remains male. Therefore, the product can easily be marketed to cater that segment by persuading goals concerning practical usage of the device for men. In addition, it can be said that the average buyer of Samsung products remains youth. IT is for this reason that this product will be marketed to the people within the age bracket of 25 to 35. The Samsung Galaxy Edge can easily be marketed to a diversified consumer range because it caters the needs of almost all consumers. Be it, older population or young users, Galaxy Edge will provide a way to detach from everything else and use the device to experience mobile media like never before. The demand of lifestyle is the major onset for Galaxy Edge in the market. The Samsung Galaxy Edge can be marketed