Alaska Milk Essay Example for Free

Alaska Milk Essay My name is Joselito T. Santos Jr. and Im a senior at San Beda College, majoring in legal management. As a graduating student of the said college an important school paper requirement for one of my subject which is Strategic Management should be accomplished to graduate. Im writing to express my interest in making a Strategic Management paper for your prestagious company which is the Alaska Milk Company Philippines. Documents such company documents, financial documents and marketing documents will be needed for the progress of my paper. I will assure that all of your documents will be taken care of and only be used as reference for the progess of my paper. Im hoping you will help me and in return I will provide your company a great Strategic Management Plan for the development of your company. Thank you. Sincerely, Joselito T. Santos Jr. ALASKA MILK CORPORATION OUR VISION Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories. OUR MISSION PRODUCT DEVELOPMENT. We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. CUSTOMER SERVICE Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. QUALITY Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. PEOPLE. We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. PROFITABLE GROWTH. Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Original Mission Product and Services Yes. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market No Concern for survival and profitability Yes We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. Philosophy No Self Concept No Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee Yes. We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Revised Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Revised Mission Product and Services Yes We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but also Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence. Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. New Mission and Vission Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Mission Product and Services Yes. We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but also Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence. Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. Chapter 1 Introduction. Alaska Milk products were first manufactured in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMCs former parent company, General Milling Corporation (GMC), an industrial foods company with interests in flour, feed and soy bean milling, and a Dutch dairy company, Holland Canned Milk International B. V. HOMPI initially manufactured liquid canned filled milk products, (evaporated and sweetened condensed milk) and eventually expanded to manufacture powdered filled milk and UHT milk products division up until AMCs spin-off and incorporation as a separate and independent corporate entity in 1994. It was also a time when the company embarked on a major expansion program which prompted the company to tap the capital markets through an initial public offering (IPO) to raise funds for the capacity expansion of its powdered milk facilities. Alaska Milk shares were listed in the Philippine Stock Exchange in 1995. Post-IPO, GMC held 66% of AMC while 34% was left in free float to the public. In mid-1997, however, GMC transfered its 66% ownership in AMC to individual shareholders of GMC through a property dividend, thus fully divesting its interest in AMC and enabling management to consolidate and focus its efforts in pursuing AMCs interests in the consumer foods industry. Currently, management and strategic partner Campina Melkunie hold 56% while 44% is in public free float. For over thirty years, AMC has emerged as one of only two major players in the Philippine milk industry, consistently maintaining brand leadership in the liquid canned milk category and holding a strong and growing position in powdered milk. It has also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Apart from growing its core businesses, AMC endeavors to diversity and explore opportunities in related consumer products with global food companies that will complement AMCs existing revenue base. In 1972, Alaska began caring for the Filipino family by providing quality milk products for good nutrition and health. Since then, it has shown its caring in other ways: through programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipinos health and welfare. It is this commitment to the Filipino that has made Alaska a leading brand. In 1996, the mission of caring for the Filipino and bringing nutrition to each home grows stronger than ever, as Alaska looks forward to the next 25 years. Board of Directors Our board of directors have successful careers in businese, academe and public service. Research Design Data that will be used for the company analysis will be gathered from the websites of Alaska Milk Company, documents and other papers will be get from a connection working inside the company and other government agencies such Securities of Exchange Commisions and National Statistics Office. These government offices have the relevant informations for the paper to progess To assess Alaskas performance relative to its competitors, audited financial reports for 2010 and 2011 will be obtained from Alaska Milk Company as well as its key competitors from the Securities and Exchange Commission. Aside from getting and providing financial data, the published annual reports in general circulations such as newspaper will also serves as a good source of internal and competitor information. Statements from the corporate website of Alaska and its competitors will be used to determine recent developments, marketing activities and other internal and competitor information. To be able to benchmark the pricing of the company relative to its competitors, various. Scope and Limitation. This paper will be limited to Alask Milk Coporation dairy food ventures in the Philippines. This paper intends to create a product which has a high demand in the food market and making a dairy product that will be competing to an exisiting market. The paper will focus on how can the company attract consumers to buy, earn profit and compete in the Philippine food consumer market in providing a new product such as a milk tea powder and making an exsisting dairy product such as white cheese product. The paper will only concentrate to the introduced new business product such as the caramel milk tea powder and white cheese productions of Alaska Milk Company. Its other products will not be tackled in this paper. Due to the timing of the submission of this paper, only the 2011 Annual report will be used. The strategies recommended in this paper will affect the financials of the company in 2012 up to 2016. Major Assumptions * Alaska Milk Company will be the first food consumer company to produce caramel milk tea powder drink all over the Philippines. * Alaska Milk Company will be the first food consumer company to sell milk tea products in a low a price compare to its competitors. * Alaska Milk Company will be the first food consumer company to commercial and sell low priced nutrious white cheese products. * Alaska Milk Company White cheese product will be the number one cheese product in the Philipppines taking the place of other cheese product competitors. * The percentage income of Alaska Milk Company will increase due to high demand of its new product III. External Analysis.

Functional Areas - Staff at R. Bethels Essay Example for Free

Functional Areas Staff at R. Bethels Essay R. Bethels have two owners, a manager and three other members of staff. The manager looks after the day to day running of the shop and helps run the business. The owners complete the paper work of the business and look after the financial side. Human Resources At R. Bethels, human resources is for: * Recruiting and dismissing * Providing good working conditions * Negotiating with trade unions * Health and safety The owners of R. Bethels are in charge of human resources. They will employ and dismiss employees. They will decide how much they get paid and how often they get paid. The manager will make the phone calls to employees, open and run the shop and to advertise available jobs. It is important that the manager does this in order to employ the correct people. Employing the correct people is good for motivation, quality of work and customer satisfaction. The Owners of R. Bethels may not do things to provide good working conditions all the time but he will decide what are good working conditions and tell members of his staff how to make these conditions available. This is so that people will want to work for R. Bethels. They will negotiate with trade unions in order to give their employees decent pay and good working conditions. They will also decide how to handle health and safety issues and improve them as and when they need to. R. Bethels need to be a healthy and safe environment so that people are able and willing to work for R. Bethels. As R. Bethels is a small business, training may not always matter but the owners will be in charge of it if it is needed. This would be needed for motivation, job satisfaction and an increase in profit through happy and satisfied customers. Finance Finance department covers: * Recording financial matters * Preparing accounts * Paying wages and salaries * Obtaining capital and other resources The owners deal with the companys finances. They will record and file all of the financial documents. This is important, as when R. Bethels need a financial document e.g. a sale they have just made, it will be easy to find. The owners will decide on who gets what amount of money per week or per annum and they will hand out the wages to the employees. They will also prepare accounts in order to sort out money, which comes in and goes out of the business. R. Bethels need capital in order to trade properly, the manager or the owners may sort this out. Administration and ICT Support Function R. Bethelss administration and ICT support is for: * Cleaning and maintenance * Health and safety * security * Clerical services * Word processing The manager will deal with clerical services and possibly computers and Internet. The clerical services are things like answering the phone and typing up letters. The manager would do this or the owners would, depending the circumstances. These are needed in order to keep in touch with customers, banks, other companies, etc. The employees would deal with cleaning and maintenance in order to keep things clean and in working order. The manager and the employees would share out the duties of everything else in order to keep the business a safe place to work. Marketing and sales Marketing is needed to enable R. Bethels to find out what customers need. This helps increase sales in order to increase their profit. As the manager at R. Bethels will have more time than the employees and the owners, he will be able to cover marketing. The owners and the employees will also be able to do this if they have any spare time, if they need to. The manager will ring up restaurants companies in order to advertise the companys products that are available. He will take time with customers to show them how to cook and serving ideas for the fish. When the customers want buy a product, they will be served by the manager or the employees and the money will be handed into the till machine. Customer services This deals with: * Keeping customers happy * Dealing fairly with complaints * Responding to enquiries * Offering credit * After sales service * Advice and information * Reliability * Good products, fairly priced R. Bethels may not be able to deal with all of the things in this list, because of the size of their business. The owners will decide how these things are sorted out but all of the staff at R. Bethels will have to help meet them. R. Bethels will try their best to keep customers happy. Keeping customers happy is what customer services are needed for. Research and development Research and Development is all about researching products and how customers respond to the business. If there are any things that need improving, R. Bethels will talk to their supplier and sort it out. At R. Bethels, the manager and the employees will do the research but the employees and the owners will sort out the product development. R and D is an important function because R. Bethels can have an advantage over their rivals and they can have a more desired product. At R. Bethels, the business lifestyle will be totally different to that of Dominos. At the moment there are only five people who are involved in the business, if and when this changes the lifestyle of the business will probably change too possibly in a dramatic way.

Role Of Arabic Language In Islamic Culture

Role Of Arabic Language In Islamic Culture The importance of language to the development of human civilization and its cultural face can be laid emphasis to the fact that language is purely human and non-instinctive methods of communicating ideas, emotions and desires by means of voluntary produced symbols. (Lyons, 1991, p. 3) However, taking note from the above belief, we feel that there is much more to language than just meet the eyes. In another sense, the definition and description of language as stated above also suffers from some defects, and has its limits, given that languages is broader in its cultural forms. Add to it, communication through languages also can take many forms and formats, not just the sole consideration that limit itself to ideas, emotions and the likes of desires, which are beyond the voluntarily produced symbols. To put language in a proper sense, we can relate that language is a system of vocal symbols by means of a social group co-operation. (Lyons, 1991, p. 5) Understood so, we can add that it will be proper to make a brief analysis on the subject of language and culture, so as to come to the conclusion on the role language played in the culture sphere, and its impact. But what encounters us in these analytical segments is the basic question, what is culture? From a scholastic point of views, culture has several related senses, which means that culture itself is synonyms with civilization. And in the second sense, culture is often employed without any implication of unilingual human progress from barbarism to civilization without any prior value judgment being made as to the aesthetic or intellectual quality of a particular society, be it in arts, literature, institutions, which defines its own distinctive subculture. (Lyons, 1991, pp. 301-302) The role of Arabic Language in Islamic Culture Right from the outset and when we relate to culture in conjunction and juxtaposition with language, and assimilating their meaning, there is some sense of relevance that adds up, and which raises the question central to this essay and its arguments. To be precise, what concern the essay proposal and attempt made in that regard can be laid emphasis to the notion and the role of Arabic language in Islamic cultures, which are as follows:- Threats that impact Arabic language The strength of Arabic language and the Islamic culture in particular Problems that the Arabic culture faced. Thus, subject to these assumption that relates to the subject matter, the following discussion describes the same in their subheading so as to drive home the value judgment and criticisms from an objective point of view. Threats that impacted Arabic language and culture: The past, present and future Before we turn to the threats that impacted the Arabic language, it will be proper to analyze Arabic language, and as literature relates to Arabic belongs to the groups of languages collectively known as the Semitic language, which constitutes groups of the Middle East region and North Africa. And the earliest known Semitic spoken language is the Akkadian, spoken in Mesopotamia between 2500 BC and 600 BC. (Versteegh, 2001, p. 9) What we can drive home from this brief absorption can be premised in the ethnic and regional boundaries of the past. And as scholars relates to, there is nothing much that is known on the earliest stages of Arabic languages and when the Arabian nomads came to the Arabian peninsular, besides the language they spoke also is hard indeed to predict, assumed that Arabic was mostly spoken, given the inscription in the civilization of that era, that is to say the available Arabian civilization. (Versteegh, 2001, p. 23) In addition, Arabic in the pre-Islamic period that is revealed through the Quran and its manuscripts in all its essence describe the language and its forms, (Versteegh, 2001, p. 37)which till today commands its space and that which register readily with scholars. Besides, what is most significant to the development of the Arabic language constitutes the periods of the Islamic conquest, just after the death of Prophet Mohammed, where a drastic sea change was brought about to Arabic language and its forms that significantly spread from Syria to Egypt and where Islam took centre stage in the cultural development of the region, where Arabic spoken people were united under Islamic domination. (Versteegh, 2001, p. 93) However, as human civilization and in particular Arabian civilization progressed, threat to its language and cultural forms also increased. And relevant to such a scenario is the emergence of modern standards in languages, wherein, Arabic and French had to compete for the status of language of prestige and from the language reformer perspective, it means to devalue the classical language by debasing it with dialect influence or the abolition of grammatical rules. (Versteegh, 2001, p. 186) Moreover, what we can analyze from a modern perspective, the biggest threats to Arabian language also came from foreign languages and their domination in the Arab world when European imperialism was spreading fast. Thus, English, French, Italian and Spanish, and the fact that English also commands a significant place in the colonized region of the Arab world, (Fishman, 2001, p. 385) make it more reliable to place these languages as a threats to Arabian language in the Middle East region. Apart, the 21st century also presents the Arab world the challenges that may determine its future for generations, be it in maintaining their cultural identify and the danger that comes it due to abundant influence of the western world. (Najjar, 2005) Strength of the Arabic Language and the Islamic culture Assimilating from the aforementioned statements and its arguments, we cant deny the facts that languages be it English, French or Arabic and the threats in their own domains defines it own extent as and when human civilization progressed across national boundaries. In fact, Arabic as a language is known to be a great influence to the cultural face of the Arab world and Islamism in particular. Take for instance, the ties that connect the Arabic language to its history also places it in a unique position among major world languages of the contemporary world, which also defines the strength. Add to it, the historical connection of Arab language also brings both strength and weakness, which does not devalue the importance of historical connection; rather it serves as the fundamental consideration when setting guideline for the future. (Kassem M. Wahba, 2006, p. 386) The tradition that relates to Arabic language can be laid more emphasis to the notion that the centrality of the Arabic language in contemporary context of the Arab world is the result of the continuous foreign presence in Arab speaking countries in the modern era. As a result of it, a threatening feeling among Arab nationalist and intellectuals grew who views such development as an attempt to alter Arab cultural identity and its heritage. (Kassem M. Wahba, 2006, p. 386) Add to it, Globalization and its impact also deeply concerned Arab intellectuals and the disinclination of the western world and their Islamic biases. (Najjar, 2005) But, we can add and conclude that Arabic language in the contemporary context is rich in history, which links together its culture, traditions and that which defines the Islamic world at large. Problems that the Arabic culture faced From a modern analysis to Arabic cultural issue, the countenance of globalization bridged a way to Islamic threats. (Najjar, 2005) And as scholars have related to, culture are timeless and omnipresent, which exists and influences all nation at all time and draws a fine line to augment cultural dominance, which also grants individuals their full personal, social and cultural character. (Lewis, 2007) However, in the face of globalization and western influences, Islamic heritage and Arabic language and culture faced the dangers of being sidelines. (Najjar, 2005) Moreover, how to preserve Muslim cultural autonomy in the face of many recurring western influences also constitutes another relevant problem. Add to it, intellectual cultural differences between Arab masses and elitist are also one such problem that posits, plus the cultural issue of free Arab thinkers and free cultural expression, (El-shibiny, 2005, pp. 63, 65) that is thought to be under constant restraint from outside elements. Conclusion and recommendation Linguistic or languages as we know of in general assumptions is said to have played a dominant role in the development of culture and human civilization across the globe. Thus, it can be recommended that incorporate Arab culture in the face of globalization and its influence can be reinforced through the spirit of brotherhood, develop common Arab cultural trends and most importantly reviving the idea of Arab culture itself, (El-shibiny, 2005, p. 76) Furthermore, it can be concluded through a recommendation that an interest in the development of modern language education technology as a means to strengthening the participation of Arabic in various aspect of global activities is also a must. Add to it, efforts to develop Arabic education, plus research that gives importance to language and cultural heritage is also a need of the hour, (Kassem M. Wahba, 2006, pp. 385-86) which is what we can finally conclude on how the role of Arabic language can significantly bridged and reforms Islamic culture.

The Philosophy of Simone Weil Essay -- Philosopher Simone Weil Essays

The Philosophy of Simone Weil In the final entry to her London notebooks, Simone Weil writes "Philosophy is exclusively an affair of action and practice. That is why it is so difficult to write about. Difficult in the same way as a treatise on tennis or running, but much more so." (Allen, p. 157) In these next few pages I will try to relay the basic ideas contained in Simone Weil's works. Because of the extensiveness and complexity of her work, I will be using her words exactly, as often as possible. Simone Weil was a trained philosopher and a teacher of philosophy. She was a political theorist and activist, a revolutionary, a laborer in the French fields and factories and toward the end of he life, she was a mystic. She believed in the transcendent powers of God. Much of her writing dealt with the ways in which God touches our lives, and the ways we can "find" or open ourselves to him. In her works, she spent a good deal of time defining and describing terms such as beauty and affliction, and describing solutions to social ills. First and foremost it is important to understand the relationship the Weil had with God. She had many mystical experiences in her life in which she walked and talked with God. One of these experiences in particular is described in volume two of her notebooks in a brief essay called "Come With Me." In this essay she recounts a story in which God comes and visit her. He takes her up to the attic of a church where they live for three days, eating only bread and drinking only water. But she had interesting notions about him and his existence; not notions that would seem consistent with having met with him. She explains that God is "everything that we are not" (Little, p. 57 ). But she goes on to ... ...egin. I suppose this is an issue Gardner faced in the beginning of his search as well; the abyss of the unknown. But it is an area I am interested in, even more so that the other frames we have studied, and I look forward to thinking in these terms as I further my studies in philosophy and spirituality. Works Cited: Allen, Diogenes and Springsted, Eric O. Spirit, Nature and Community. State University of New York Press. Albany, New York. 1994. Indinoplulos, Thomas A. and Knoppzadorsky, Josephine. Mysticism, Nihilism, Feminism. Institute of Social Sciences and Arts. Johnson City, Tennessee. 1984. Little, J.P. Simone Weil. St. Martin's Press. New York, New York. 1988. McFarland, Dorothy Tuck. Simone Weil. Fredrick Unger Publishing Co. New York, New York. 1983. Panichas, George A. (ed.) Simone Weil Reader. Moyer Bell Limited. Mt Kisco, New York.1977.

Loneliness in of Mice and Men :: John Steinbeck

A novel which explores the the theme of loneliness is 'Of Mice and Men' by John Steinbeck. The characters George, Crooks, Candy and Curley's wife are used to show loneliness. In the novel the two main characters, George and Lennie, are starting a new job in California after being ordered out of their last job as a result of Lennie's childish behavior. They work as farm laborers and have always had a dream of they could own their own land. This dream they have is typically an aspiration that many people have but unfortunately never attain. Although, luckily enough they get offered money which by a character called Candy, and this sum of money boosts their chances of capturing their dream. However, the kindled hope they have soon evaporates, with tragic consequences. George's often dismaying desire is to accompany Lennie. Georges loneliness is very peculiar as unlike the other characters who face seclusion, George is united with a friend. However, Lennie is a phenomenally immature adult and as a result feels isolated. This affects him as he ends up either instructing or telling of Lennie when they talk which ultimately means George cannot have adult conversation, something which he deeply desires. An example of Lennie immaturity is shown when George enquires why he has a dead mouse. '' It on'y a mouse. Jus a dead mouse. George. I didn't kill it, honest. I found it dead''. The way Lennie tries to make out there is nothing wrong illustrates his lack of knowledge and insight into the world and shows how this may affect the interaction between the pair. It culminates in the assessment that although George may have a friend, he is so alien to normal individuals that in George's eyes, his human credibility is non-existent. Despite this, he has built a sound relationship with an innocent and nice person who he fears may suffer on his own. For these reasons he finds it difficult to detach himself from Lennie. Nonetheless, his decision to stay ultimately means he will be stuck with a person who he cannot have a grown-up relationship with and have the enjoyable experiences he might have if he was with a more intelligent person .Subsequently George is not able to live the way he wants to live as Lennie acts as a hindrance to his plans. George's reluctance to depart from Lennie's side generates a disservice for himself but at the same time he creates hope for Len nie who couldn't cope by his lonesome. Loneliness in of Mice and Men :: John Steinbeck A novel which explores the the theme of loneliness is 'Of Mice and Men' by John Steinbeck. The characters George, Crooks, Candy and Curley's wife are used to show loneliness. In the novel the two main characters, George and Lennie, are starting a new job in California after being ordered out of their last job as a result of Lennie's childish behavior. They work as farm laborers and have always had a dream of they could own their own land. This dream they have is typically an aspiration that many people have but unfortunately never attain. Although, luckily enough they get offered money which by a character called Candy, and this sum of money boosts their chances of capturing their dream. However, the kindled hope they have soon evaporates, with tragic consequences. George's often dismaying desire is to accompany Lennie. Georges loneliness is very peculiar as unlike the other characters who face seclusion, George is united with a friend. However, Lennie is a phenomenally immature adult and as a result feels isolated. This affects him as he ends up either instructing or telling of Lennie when they talk which ultimately means George cannot have adult conversation, something which he deeply desires. An example of Lennie immaturity is shown when George enquires why he has a dead mouse. '' It on'y a mouse. Jus a dead mouse. George. I didn't kill it, honest. I found it dead''. The way Lennie tries to make out there is nothing wrong illustrates his lack of knowledge and insight into the world and shows how this may affect the interaction between the pair. It culminates in the assessment that although George may have a friend, he is so alien to normal individuals that in George's eyes, his human credibility is non-existent. Despite this, he has built a sound relationship with an innocent and nice person who he fears may suffer on his own. For these reasons he finds it difficult to detach himself from Lennie. Nonetheless, his decision to stay ultimately means he will be stuck with a person who he cannot have a grown-up relationship with and have the enjoyable experiences he might have if he was with a more intelligent person .Subsequently George is not able to live the way he wants to live as Lennie acts as a hindrance to his plans. George's reluctance to depart from Lennie's side generates a disservice for himself but at the same time he creates hope for Len nie who couldn't cope by his lonesome.

Jim Crow Laws in the United States Essay -- essays research papers

Imagine living in a world where you are harassed because of your skin color. Imagine knowing that is all you can look forward to. That is all your children and grandchildren can look forward to. Discrimination has been around for a long time, even before prehistory. Someone always thinks that they are better than others because of their skin color, sex, race, etc. Social classes and slavery are just two examples of discrimination. Even though our Constitution is based on freedom, our own Constitution allowed for discrimination of African Americans for around 100 years. It allowed White people to harass Black people. If we base our country on giving freedom to everybody, shouldn?t it include everyone? Discrimination against Blacks was called Jim Crow laws. The laws made sure Blacks and Whites had limited contact, and different lifestyles. They made sure Blacks stayed in different section of trains, restrooms, restaurants, buses, and much more. Jim Crow laws said that everything had t o be ?Separate but equal?. However, most places weren?t equal for blacks. Take a look into the past, and learn when the Jim Crow laws started, its life, and how it was challenged by courageous people. Jim Crow Laws started in the South after the civil war. The laws started around 1865. The term Jim Crow came to be because of a famous minstrel show in 1828 written by Thomas Dartmouth "Daddy" Rice about a Black farmer named Jim Crow, ?Klarman 5?. Jim Crow Laws are often confused with Black Codes. Jim Crow laws are different from Black Codes because the Black Codes started before Jim Crow Laws, and ended during the civil war. The Jim Crow Laws became extremely popular in the South and in the West, however, the North wasn?t that big into the Jim Crow Laws... ...y, this law only affected schools ?Brown versus Board of Education 1&2?. Jim Crows laws had a major impact on United States history. The Jim Crow Laws were preceded by the Black Codes. Because of the Jim Crow laws, Blacks were taught that they were inferior to Whites, and it was accepted fact that they were inferior. There were many cases to trying to stop the Jim Crow laws, and some of them were successful. Sadly, there were many cases in which the right thing weren?t done. However, during the 1960?s the Civil Rights movement came around, and a new wave of change was in the air. With John F. Kennedy as president, Martin Luther King Jr. as a prominent Civil Right Leader, a new chapter began in American history. The segregation was over, at least in the eyes of the law. Sadly, it took some more time for segregation to be really over in the heart and mind of people.

Assess the postmodernist views of the mass media Essay

PM argue mass media are central to the PM theory, as the decline of traditional communities, time-space compression and flexible production – all derived through the media. PM argue the global society is media-saturated, making it harder to distinguish between reality and hyper-reality, and making culture fragmented and unstable. PM challenge viewing audience as passive and easily manipulated, as they use media images to construct individual identities. The major criticism of PM is that their argument is based on abstract concepts and a lack of empirical evidence. Marxists criticise PM for ignoring inequalities in media access, and that the media messages can mislead the audiences, as the main effort behind them is maintaining profit for capitalists. PM argue the society today is media-saturated. BAUDRILLARD argues the media messages dominate and distort the perception of the world. People live media-led virtual lives, spending time on social networks (eg. Twitter) or playing such video games as Second Life. Media-saturated society had created increasing uncertainty in the world by making it hard to discern reality from fantasy. BAUDRILLARD notes people are bombarded with the mass media daily. As a result, the media define our sense of reality and self-perception. To support, BAUMANN suggests people live in a liquid modernity, where we base our identity around consumption, and pick n mix identities. BAUDRILLARD agrees that identity is driven my media-created pressure to consume. However, Marxists argue capitalism is behind media-created pressure to consume, and the growth of consumerism represents the success of capitalism rather than diverse media messages. Nonetheless, BAUDRILLARD still argues that identity is formed by media images, rather than class and imposed values. PM argue the media actively create reality. BAUDRILLARD argues media images have replaced reality to such an extent that we live in hyper-reality, i. e. reality structured by electronic communication. In turn, the media present simulacra (artificial copies of real events), which is hard to differentiate from reality. There is no longer separate reality for things like TV programmes, highlighted by media stories about fictional characters. TUCKLE notes that the lives of TV characters have become more real to the audience than actual communities. For example, people felt so strongly about TV show Cheers that they created Cheers bars in America, similarly to creating Central Perk coffee shops after popularity of Friends. Moreover, the media can create realities of such major events as wars. BAUDRILLARD argues that the First Gulf War was a simulation created by the media, noting that ‘the war only happened on TV’. While not denying the existence of conflict, he criticised its portrayal in western societies. However, the impact of hyper-reality and simulacra is uneven between social groups. They are only significant to those who can access them. PM are criticised for ignoring that media images can increase perception of inequality. More importantly, PM ignore concerns over concentration of media ownership and ideological function hyper-reality may perform. Marxists suggest the RC may create the hyper-reality to reinforce their ideology, whereas Feminists suggest some aspects of hyper-reality, particularly games like GTA, reinforce patriarchy and misogyny. PM highlight the increasing importance of popular culture promoted by the media. STRINATI notes the mass media have caused a breakdown of distinction between high and popular culture, making popular culture dominate the way people define themselves. Popular culture has more influence on our lifestyles than social structures, as opposed to Marxist view that the media owners influence the media output thus influence our identities. However, PM are criticised for not being able to empirically prove the link between popular culture and creation of identities. PM conducted small scale ethnographic research, as they reject possibility of discovering objective truth about social world. However, it severely undermines their argument. In support of PM, however, neo-functionalist PUTNAM found empirical evidence to highlight the breakdown of the real world social interaction and declining social capital due to the influence of the media, and especially new media. In conclusion, PM view of the media is influential in drawing attention to the impact of the media on creation of identities and how consumption influence people’s ability to create their identities themselves. However, the major limitation of PM theory is reluctance to recognise the significance of the market forces and concentration of media ownership in understanding the media impact on the society. Moreover, PM do not acknowledge the media’s role of promoting and exacerbating inequalities among audiences.